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| Chartwell to Develop Harrah's 撤lay for Fun� Games |
10/28/2000 Harrah's Entertainment, Inc. selects Chartwell Technology Inc to as their games provider for their 撤lay for Fun� website Harrah's Entertainment, Inc. has selected Chartwell Technology Inc to provide Java-based games for Harrah's ?Play for Fun? site on the Internet. Under the terms of the relationship, Chartwell has designed and built the `?Harrah's Play for Fun Virtual Casino'? as an exciting new component of the Harrah's web presence. The objective is to bring the Harrah's brand of entertainment to the Internet in a pure entertainment or ?Play for Fun? environment, an important aspect of Harrah's expanding Internet strategy. In addition to the design and construction of the ?Play for Fun? section of Harrah's website, Harrah's Entertainment has entered into a three year license agreement for Chartwell's Online Casino software, including a suite of traditional games such as Blackjack, Roulette, Craps, Pai Gow Poker, Caribbean Poker as well as custom virtual Harrah's slot machines designed and built by Chartwell exclusively for Harrah's. ?The Play for Fun Virtual Casino enables existing Total Rewards members to enjoy casino games while online,? says David Norton, Vice President of Loyalty Marketing at Harrah's Entertainment. ?We selected Chartwell because of the quality of their software, the realistic look and feel of the table games, and because of their ability in custom designing the Harrah's slot machines to reinforce several important branding elements for us,? continued Norton. ?The Play for Fun Virtual Casino is an important element of our significantly enhanced web site, which has been redesigned to provide much more functionality for our customers.? ?Our agreement with Harrah's represents a very significant milestone in Chartwell's market expansion strategy,? said Darold H. Parken, President and CEO of Chartwell. The ?Play For Fun? - pure entertainment - applications of Chartwell's Online Games software represent diversification of Chartwell's business model and a huge potential sales channel for its many products. |
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