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CURRENT EXPEDITION TO TITANIC SITE MARKS FIRST TIME SHIP WILL BE ENTERED THROUGH CARGO HOLD TO RETRIEVE ARTIFACTS

8/10/2000

PREVIOUSLY COLLECTED TITANIC ARTIFACTS NOW ON DISPLAY AT RIO SUITE HOTEL & CASINO

August 10, 2000
LAS VEGAS - The current expedition to the site of the Titanic wreck, headed by RMS Titanic, Inc., salvor-in-possession of the wreck, represents the first time that scientists will enter the ship through the cargo hold for the specific purpose of retrieving valuable artifacts and historic items. Visitors to Las Vegas now can view many of the Titanic artifacts brought up on previous dives at a one-of-a-kind exhibition presented exclusively at the Rio Suite Hotel & Casino for a limited engagement. "Titanic: The Exhibition" is presented by SFX Family Entertainment, Inc. and RMS Titanic, Inc., and features artifacts recovered from the depths of Titanic's wreck site, 2 1/2 miles below the surface of the North Atlantic.

Previous Titanic expeditions have only filmed inside the ship and recovered items outside the ship in the half-mile long debris field. The current salvage dive, which will continue until August 30, 2000, is also important because RMS Titanic, Inc. has determined that the shipwreck is deteriorating quickly from the effects of microorganisms living in the deep ocean water. " 'Bringing Titanic: The Exhibition' to major cities such as Las Vegas gives the public an up-close look at an important piece of world history," said John Norman, executive producer of the exhibition. "We are pleased to be able to bring this important and truly unique cultural and educational experience to as broad of an audience as possible.

"Visitors to 'Titanic: The Exhibition' will be able to walk through a historic 'moment in time,' seeing these emotionally powerful and thought-provoking artifacts recovered from the world's most famous ship, while appreciating the science and technology which have allowed the recovery and preservation of the Titanic's artifacts." Throughout the exhibition, Titanic's artifacts are interspersed with multimedia displays that place them as they would have been seen and used by those aboard Titanic. A featured element of the exhibition will be the never-before-seen D-Deck door - used by first-class passengers to board the Titanic. The door weighs 1,600 pounds.

"Titanic: The Exhibition" brings back to life the unforgettable tale of the world's most famous maritime disaster, from the grandeur and spectacle of her design, to the personal stories of her passengers, to the tragic night of April 14, 1912, and to her subsequent discovery and the recovery of her artifacts on the ocean floor. Visitors to the exhibition will be able to re-live her mighty construction, preparation for sailing, launching and final farewells, while experiencing the human stories behind the artifacts recovered from Titanic, 2 1/2 miles beneath the ocean's surface. In addition to the D-Deck door, "Titanic: The Exhibition" also displays a pedestal for the ship's wheel, a ship's whistle, an unknown passenger's suit of clothes, a pair of shoes, reading glasses, ceramic floor tile, silver dinnerware, fine china, gold coins, jewelry, and dedicate paper objects such as personal letters and paper currency.

The efforts of RMS Titanic, Inc., in its capacity as exclusive salvor of the wreck of the Titanic, prevents plundering of the wreck site for private individual gain. In a June 1998 ruling, the Court commended the company for "maximizing the wreck's historical value and returning the wreck's artifacts to society for the general use and education of all mankind." During the years 1987, 1993, 1994, 1996 and 1998, research and recovery expeditions conducted by RMS Titanic, Inc. have recovered approximately 5,000 artifacts from the Titanic wreck site.

The current expedition is headed by Submersible-Pilot Ralph White and Salvage Master, Graham Jessop, in association with Oceaneering International Inc and their MAGELLAN 725 ROV and the P.P. Shirshov Institute of Oceanology Russian Academy of Sciences, along with their vessel "AKADEMIK MSTISLEV KELDYSH" and the submersibles "MIR 1 and MIR 2." Professor Anatoly Sagalevitch is heading up the Russian delegation. There is a team. Of 12 multinational scientists continuing the scientific research of Titanic. The new team has developed a state-of-the-art ROV (remote operated vehicle) the size of a human hand, complete with fiber optic capabilities that will facilitate the recovery efforts.

More than 4,000,000 people have attended exhibitions of the company's Titanic artifacts throughout the world in venues such as St. Paul, Minnesota; Zurich, Switzerland; Tokyo, Japan; Boston, Massachusetts; Hamburg, Germany; St. Petersburg, Florida; Memphis, Tennessee, Long Beach, California and at the National Maritime Museum in Greenwich, England. More information about RMS Titanic, Inc. is available at its web site at www.titanic-online.com .

Hours: 10 a.m.-10 p.m. daily. Ticket prices: $15.95 for adults, $9.95 for children under 14. Nevada residents, as well as senior citizens, receive $1 discount with valid I.D. Tickets available through TicketMaster and at the Titanic Exhibition Box Office. Ticket price includes use of audio-tour headset. Limited engagement. For more information or group rates, phone 702-252-0315. SFX Entertainment, Inc. is one of the premiere entertainment companies in the world. SFX owns and operates the largest network of live event venues in the United States, and develops and manages touring Broadway shows, among other aspects of its significant enterprises.

The world-class Rio Suite Hotel & Casino is a wholly-owned subsidiary of Harrah's Entertainment, Inc. (NYSE-HET) and offers more than 2,500 suites, live entertainment at its best with the famous "Masquerade Show in the Sky," 17 award-winning restaurants, the world's largest public collection of fine and rare wines, shopping and championship golf course Rio Secco. Harrah's Entertainment, Inc. is the most recognized and respected name in the casino entertainment industry operating 18 casinos in the United States under the Harrah's, Showboat and Rio brand names.

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