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indya.com ties up with Citibank

7/19/2001

Bangalore, India - July 19, 2001 (PRN):Ejourno.com --indya.com, the Ultimate Internet home for India has tied up with Citibank, one of the largest banks in India to provide its users instant access to Citibanking services. Built around the concept of encouraging users to leverage the Net to address their banking transaction needs at the click of a mouse, the site aims to enable the transition of phone of phone banking to online banking. Created by indya.com, the site has all the elements associated with Citibank's global banking image

www.indya.com/citibank is creatively built around the vision of Citibank - 'The Citi Never Sleeps'. Realizing the potential of the Net in being able to deliver what the consumer wants at their convenience, indya.com has created this micro site to generate awareness among users on the various advantages of availing online Citi-banking services.

The wide range of services & advantages of online banking offered on the site include:

Online information - detailed info on Citibank credit cards, ecards (the first web credit card in India to be used only on the Internet), Internet banking, rupee checking accounts for NRIs & more.
Online registrations - for all Citibank credit cards - Gold/Silver International cards, Women's card, MTV card etc. All approved applicants get to win Nike t-shirts, gift vouchers from Fabmart depending on the kind of card selected.
Internet banking - Users can also apply for HPIN number online & bank anytime from any terminal. Every 25th online registration for HPIN will get to win a Nike gift voucher of Rs 501.
Rupee Checking Account (RCA) - An exclusive service catering to NRIs to enable them to manage their financial commitments in India and allows their family members to access the account in India. Users can earn 4% interest p.a. on the balance amount in the account. Users who refer the services of RCA to 25 or more people get a free Nike/Fabmart voucher for Rs 1001.
CitiAlert - A unique feature that helps users keep track of their accounts from anywhere in India via their mobile phones.

Speaking on the occasion, Neeti Chopra, Vice President - Ad Sales & Business Development, indya.com said, "We are happy to be associated with Citibank to provide our users instant access to online facilities of banking be it applying for a credit card or just checking their account online. This is in line with indya.com's vision of enabling everyday usefulness for its users."

"This is a novel online marketing initiative by Citibank to create awareness among netizens on Citibanks product offering as well as Citibanks Internet Banking platform (Citibank Online). The objective of a micro site is to meet the customers information needs, apart from online Application/subscription to Citibank products/services", said Sriram Jagannathan, Vice President & Head-Internet, Mobile and eCommerce, Global Consumer Bank, Citibank India.

indya.com & Citibank are also hosting several interesting joint promotions on the site to popularize the online banking services. Every approved Silver card applicant will get a Nike T-shirt free, accepted MTV card applicant gets free eCard plus a gift voucher worth Rs 500 from Fabmart and every successful Gold card applicant will get a shopping voucher worth Rs 600 free. Apart from this, there is a Grand Citi Sweepstakes contest, which is held every month - wherein all online credit card applicants for that particular month are automatic entries for the contest and one lucky winner gets to enjoy a cruise or a resort vacation for two from Indya Travel. The coming months will also see the Citibank micro site on Indya introduce & promote various other Citibank products/services through exciting and innovative consumer contests/promos.

About Citibank India

Citibank is a member company of Citigroup, the largest and the most diversified provider of financial services in the world. In India, with its 99-year history with a network of 13 branches. Citibank has come to be acknowledged as one of the leading international banks in the country with a track record of outstanding business milestones. Cash Management was pioneered by Citibank in 1986 and is utilised by over 800 corporates, with through puts totaling around $ 25 billion (6% of Indias GDP). It is Indias largest foreign bank in the FX (foreign exchange) market with an 8% market share. As the leading custodian, Citibank has over $ 5 billion of custody assets under management Citibank was a pioneer in consumer banking, being the first to introduce focused consumer lending programs and a pioneer in electronic banking, having made significant investments in technology. Citibank was the first to launch credit cards in India and ranks amongst the leading credit card issuers in the country with over 1.3 million card members.

About Citigroup

Citigroup (NYSE:C), the pre-eminent global financial services company, provides some 120 million consumers, corporations, governments and institutions in more than 100 countries with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, insurance, securities brokerage and asset management. Major brand names under Citigroups trademark umbrella are Citibank, CitiFinancial, Primerica, Salomon Smith Barney, and Travelers. Additional information may be found at: www.citigroup.com.

About indya.com

indya.com, the Ultimate Internet Home for India - a Microland company (www.microlandgroup.com) personifies the Indian Id - irreverent, witty, wise, wild, wacky and fun, with 42 interactive services and products, across entertainment & leisure; information & knowledge; utilities & services. The existing services & channels on indya.com are Astrology, Bookmark, Chat, CineMaa, Directory, Discussions, Downloads, eCampus, eForms, eMail, Finance, Infotech, KBC, Mobile, Music, News, Search, Shopping, Singles Club, Sports, Travel, US Edition, Yellow Pages & Youth. The portal has also tied-up with 25 leading online and 'brick & 'mortar' companies to offer 18 partner channels to its users. After the acquisition of net2travel.com, indya.com has already become one of the leading players in the online Indian travel industry and offers its users extensive and reliable travel packages through Indya Travel.

For further information, contact:

Sandeep Dahiya
Manager - Communications
Indya.com Portals Pvt. Ltd.
Tel: 0805523940
Fax: 0805522501
Email: sandeepd@indya.net
http://www.indya.com/citibank

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