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| "If opportunity doesn't knock, build a door." |
| The Lottery痴 Got Your Number |
1/2/2003 New Jersey Lottery VIP Players Risk Identity Theft The New Jersey Lottery?s web-based premium service has come under criticism by various organizations for its sign-up process. The premium service offers discounts, bonus games and daily e-mails of winning numbers, according to internet security experts, the questions asked during the sign-up process make them vulnerable to fraud. Lottery officials deny this, emphasizing that the year-old program is designed to add value for customers and that the information will not be disclosed. Linda Melone, deputy director of marketing, explains that the information will be used for direct marketing programs along the lines of those offered by credit card companies and department stores. She says, ?Right now we are really kind of using it as a way of building our customer base and serving our players.? The 77 000 customers who signed up for the service were required to supply detailed personal information that experts believe should be kept private. Lauren Weinstein, founder and moderator of the Privacy Forum advocacy group, explains, ?The people who design these forms don't even think of this stuff. It doesn't occur to them that the combination of both birth date and mother's maiden name is something you should never disclose,' Weinstein said. 'They've asked all the key questions there except ?What's your Social Security number??? As the lottery grows ? sales in 2001 reached US$2.07 ? security experts are becoming more concerned. Although some sites provide privacy warnings, said Robert Ellis Smith, publisher of Privacy Journal, ?most consumers skip past all privacy policies because they were written by lawyers and they are obtuse.? Smith continued, emphasizing, ?The point is, once they are posted they are binding.? |
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