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| Horses |
| A man was quietly reading his paper when his wife sneaks up behind him and whacks him on the head with a frying pan. "What was that for?" he says. "That was for the piece of paper in your pants pocket with the name Mary Lou written on it", she replies. "Two weeks ago when I went to the races, Mary Lou was the name of one of the horses I bet on", he explains. She looks satisfied, apologizes, and goes off to do work around the house. Three days later he's again sitting in his chair reading when she nails him with an even bigger frying pan, knocking him out cold. When he comes to, he says, "What the hell was that for?" "Your horse phoned." |
| Las Vegas. What you want. When you want. |
1/8/2001 New Vegas Ads are putting sex appeal back into gambling ?Las Vegas. What you want. When you want,? concludes the new TV spot that shows the animated silhouettes of two buxom, nude women who cavort around a desert truck stop and then hitch a ride on a four-wheeler?s mud flaps. Las Vegas casinos spent the 1990s trying to prove to consumers how wholesome they were. Now, they?re ready to put sex appeal back into a Las Vegas that is losing its consumer attraction. Today, other cities offer haute cuisine, theme parks and even casinos that were once the mainstay of Las Vegas. So now Las Vegas is changing its image and returning to its roots with a titillating new image that?s more like its old one ? naughty, mysterious and very adult. ?We?re bringing back the sex appeal of Las Vegas. That?s part of the sizzle and the sell,? says Bill Hornbuckle, president of MGM Mirage?s MGM Grand casino hotel. In the 1990s, ad campaigns focused on celebrity visitors, golf courses, swimming pools and massive theme-park hotels. ?We were afraid? to promote sex and gambling, says Hornbuckle. ?We all kind of danced around it, talking about our four stars and our five stars.? The strategy shift is based on a US $250,000, 18-month study commissioned by the Las Vegas Convention and Visitors Authority that asked consumers what they want from the resort city. According to Randy Snow, creative director at R&R Partners, the Las Vegas advertising agency that developed the new campaign, ?We found some nostalgia for 1970s Las Vegas?. What was appealing to them was the feeling of abandon they got when they get here. ... Time has no meaning. You can eat breakfast at 2 in the afternoon and dinner at 4 in the morning.? The TV spots will only appear in the U.S., but print ads will appear in Asia, Europe, Australia and South and Central America. R&R is also planning a grass-roots effort. The ?street marketing? will involve sending street teams to public areas in major U.S. cities with, for instance, soapboxes on which passersby will be invited to stand and pontificate about their need for freedom. Another possibility: installing portable playgrounds, sized for adults, outside office buildings so that inhabitants can have some fun and be reminded of Las Vegas. Snow believes that even the mundane, like dry-cleaning bags, can carry the Vegas message of freedom. Says Snow, ?If your basic concept is freedom, you?ve got to meet people when they?re in the midst of their oppressive reality.? As the print ads, which come in 10 languages, proclaim, ?Rule No. 1: There are no rules.? |
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