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Cdirection sets standards in image building

10/14/2000

Korea, October 14, 2000 (Press Release Network) : Organizations around the world spend millions of dollars each year to develop the right name, the right logo and the right image to stay ahead of their competitions. Market research provides enough empirical evidence to reinforce that branding is the key to running a successful business. At a micro level it is people, not just companies, that have to realize that how they speak, how they walk, and what they wear can to a large extent determine their success. Image is a valuable commodity in a world that lives by the adage "what you see is what you get."

Cdirection, formerly the Image Control Research Center, was established in 1991 in Korea to promote awareness of personal and professional image for professionals in every field. The company offers a range of diversified state-of-the-art programs to provide a comprehensive image make-over for individuals. The image consulting programs target 3 components of Image: Appearance, Personality, and Visual / Verbal Speech. Upon a detailed and systematic computer assessment of the client's appearance, personality, and visual / verbal speech, an appropriate program is determined and methodically administered. If a client has a specific need such as an important presentation, the program can include from speech delivery rehearsal, event attire, to even dinner etiquette.

In a business world, the so-called "poker face" is often necessary and essential. "Facial expression is a visual record of personal history." Director of Image Control Research Center, Chaehee Sim comments: "On a screen that's about the size of your palm (your face), everything that goes on in your head is displayed with poignant accuracy. Your temperament, emotional stability, ambition, confidence, and complexes are all revealed, sometimes unwittingly.' Sim stresses the importance of being aware of, and thereby, being in control of one's image.

Large multinational companies such as Samil, the largest accounting group in Korea, Hyundai, the Korean conglomerate, Citibank and many others acknowledge the fact that to their respective clients, their employees' image is a direct reflection of the company's abilities. Cdirection is making waves in the image building industry and world-class companies are using their services on a regular basis.

For more information, contact:
Sunyoung Hong
cDirections
446-13 Chongro-Ku Pyungchang-Dong
Seoul, Korea
Tel: 011.822.379.8288
Fax: 011.822.391.8784
Email: IC@imagecontrol.co.kr
http://www.imagecontrol.co.kr

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